Yves Saint Laurent, better known as YSL is undergoing a name change. The new creative director, Hedi Slimane has major plans to revamp the brand and make it more modern. First, was the name change; from Yves Saint Laurent, it is now Saint Laurent Paris. I actually love how he rebranded the name, it really does have a beautiful modern flow to it. Even though, there is a name change, the classic YSL logo will still be used for a few purposes.
The name switch will become official as soon as Slimane's Spring 2013 collection is available in stores. I am excited about this change, and can't wait to see what more he does with the brand.