Yves Saint Laurent, better known as YSL is undergoing a name change. The new creative director, Hedi Slimane has major plans to revamp the brand and make it more modern. First, was the name change; from Yves Saint Laurent, it is now Saint Laurent Paris. I actually love how he rebranded the name, it really does have a beautiful modern flow to it. Even though, there is a name change, the classic YSL logo will still be used for a few purposes.
The name switch will become official as soon as Slimane's Spring 2013 collection is available in stores. I am excited about this change, and can't wait to see what more he does with the brand.
Really....wow..that's crazy
ReplyDelete<3 Marina
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I'm excited too!
ReplyDeleteSO excited!!!!
ReplyDeleteLOVE Hedi Slimane!!!!!
Hope you're having a great week Tiffany!!!!!
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it will be fun to see where the brand goes
ReplyDeletelove from San Francisco,
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Hedi is a guy ;) But yes...I was angry about the name change when it was first announced last year, but I did enjoy the collection so I'm excited to see what's next.
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I had no idea this was happening! Can't wait to see how it evolves!
ReplyDeletei like it since no one could pronounce "yves" right anyway, hehe
ReplyDeletethe name change doesn't bother me at all!
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